Jaguar Land Rover has brought together the three ways it offers customers to experience its vehicles into dedicated website areas under the overarching message of ‘Own. Subscribe. Rent’, including an overhauled online-buying process. Designed as an online concierge, the innovative website areas bring together this online buying process with subscription and short-term rental options.

Launched in early 2019, the online showroom and fully online purchasing facility of jaguar.co.uk and landrover.co.uk has evolved to offer customers the ultimate in convenience when making their dream purchase. Customers can configure their new vehicle, selecting engine, specification and options – across any Jaguar or Land Rover model – and proceed to purchase that vehicle entirely online, should they choose. A selection of payment options are available; cash payment, Personal Contract Purchase or Hire Purchase. Customers can get a valuation on their existing vehicle for part exchange, make a finance application and put down a deposit in one online visit. Finance customers can even push the boundaries of personalisation; full visibility of monthly payments rise and fall when optional features are added or removed.

As part of the platform’s evolution, a sleek, sophisticated look and feel has been introduced to complement the clean and simple user journey, now with fewer steps. Pricing is now displayed at the start of the process, rather than at the end, and a new document portal holds customer files such as proof of identity conveniently and securely. Once uploaded, customers can share documents directly with their elected retailer so that the transaction is slick, convenient and safe. Likewise, retailers can share finance agreements, orders and all other associated documentation directly with the customer on the portal so that there is one, safe and convenient home for all documents.

Upon completion of the purchase, customers can select to either have their new vehicle delivered to their home, or have a full, personal handover and overview of the vehicle’s technology and security features with an expert in a showroom.

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